/* BZME Insights website | plain CSS, no frameworks, no external requests */
:root{
  --maroon:#3F0A12; --maroon-700:#5C1A1B; --maroon-900:#2A060C;
  --tan:#9A7F6A; --gold:#C9A66B; --gold-600:#B58F52;
  --cream:#F6EFE2; --cream-2:#FBF7EF; --ink:#241A18; --muted:#6B5D54; --line:#E4D9C6; --white:#fff;
  --radius:14px; --shadow:0 6px 24px rgba(63,10,18,.08); --max:1120px;
  --serif:Georgia,"Iowan Old Style","Palatino Linotype",Palatino,"Times New Roman",serif;
  --sans:system-ui,-apple-system,"Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font:16px/1.65 var(--sans);color:var(--ink);background:#fff;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--maroon-700)}
a:hover{color:var(--maroon)}
h1,h2,h3,h4{font-family:var(--serif);color:var(--maroon);line-height:1.2;margin:0 0 .5em;font-weight:700}
h1{font-size:clamp(2.1rem,5vw,3.5rem)}
h2{font-size:clamp(1.6rem,3.2vw,2.3rem)}
h3{font-size:1.2rem}
p{margin:0 0 1em}
ul{padding-left:1.2em}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
.skip{position:absolute;left:-999px;top:8px;background:var(--gold);color:var(--maroon);padding:10px 16px;border-radius:8px;z-index:100;font-weight:700}
.skip:focus{left:12px}
:focus-visible{outline:3px solid var(--gold);outline-offset:2px;border-radius:4px}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:var(--maroon);border-bottom:1px solid rgba(255,255,255,.08)}
.nav{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}
.brand{display:flex;align-items:center;text-decoration:none}
.brand img{height:36px;width:auto}
.nav-links{display:flex;align-items:center;gap:4px;list-style:none;margin:0;padding:0}
.nav-links a{display:block;padding:10px 12px;border-radius:8px;color:#EFE3CF;text-decoration:none;font-weight:500;font-size:.95rem}
.nav-links a:hover{background:rgba(255,255,255,.08);color:#fff}
.nav-links a[aria-current="page"]{color:var(--gold);box-shadow:inset 0 -2px 0 var(--gold);border-radius:8px 8px 0 0}
.nav-links .nav-cta a{background:var(--gold);color:var(--maroon);font-weight:700;margin-left:8px;box-shadow:none;border-radius:8px}
.nav-links .nav-cta a:hover{background:#d6b67f}
.nav-toggle{display:none;background:transparent;border:1px solid rgba(255,255,255,.3);color:#fff;border-radius:8px;padding:8px 10px;cursor:pointer}
.nav-toggle svg{display:block}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:13px 22px;border-radius:10px;font-weight:700;font-size:1rem;text-decoration:none;border:2px solid transparent;cursor:pointer;font-family:var(--sans);line-height:1.2;transition:transform .15s ease,background .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-gold{background:var(--gold);color:var(--maroon)}
.btn-gold:hover{background:#d6b67f;color:var(--maroon)}
.btn-dark{background:var(--maroon);color:#fff}
.btn-dark:hover{background:var(--maroon-700);color:#fff}
.btn-outline{border-color:rgba(255,255,255,.55);color:#fff;background:transparent}
.btn-outline:hover{background:rgba(255,255,255,.1);color:#fff}
.btn-line{border-color:var(--maroon-700);color:var(--maroon-700);background:#fff}
.btn-line:hover{background:var(--cream);color:var(--maroon)}
.btn-sm{padding:9px 14px;font-size:.9rem}
.btn-row{display:flex;flex-wrap:wrap;gap:12px}

/* ---------- hero ---------- */
.hero{background:radial-gradient(900px 420px at 88% -8%,rgba(201,166,107,.22),transparent 60%),linear-gradient(180deg,var(--maroon) 0%,var(--maroon-900) 100%);color:#F3E9D8;padding:76px 0 0}
.hero h1{color:#fff;margin-bottom:.4em}
.hero .accent{color:var(--gold)}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;padding-bottom:64px}
.eyebrow{color:var(--gold);text-transform:uppercase;letter-spacing:.14em;font-size:.76rem;font-weight:700;margin-bottom:14px}
.section .eyebrow,.page-head .eyebrow{color:var(--tan)}
.hero .lead{font-size:1.15rem;color:#E8DAC4;max-width:560px}
.frame{background:#fff;border-radius:14px;box-shadow:0 24px 60px rgba(0,0,0,.35);overflow:hidden;transform:rotate(1.2deg)}
.frame-bar{background:#EDE4D3;padding:9px 12px;display:flex;gap:6px;align-items:center}
.frame-bar i{width:10px;height:10px;border-radius:50%;background:#C8B99D;display:block}
.frame img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:top}
.frame-cap{font-size:.78rem;color:var(--muted);padding:8px 12px;background:#fff;border-top:1px solid var(--line)}
.stats{border-top:1px solid rgba(255,255,255,.12);display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:24px 20px;border-right:1px solid rgba(255,255,255,.12)}
.stat:last-child{border-right:0}
.stat b{display:block;font-family:var(--serif);font-size:1.7rem;color:var(--gold);line-height:1.1;margin-bottom:6px}
.stat span{font-size:.88rem;color:#E0D2BB}

/* ---------- sections ---------- */
.section{padding:76px 0}
.section.alt{background:var(--cream-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.section-head{max-width:700px;margin-bottom:38px}
.section-head .lead{color:var(--muted);font-size:1.08rem}
.page-head{background:var(--cream);border-bottom:1px solid var(--line);padding:56px 0 44px}
.page-head p{max-width:720px;color:var(--muted);font-size:1.1rem;margin-bottom:0}
.grid{display:grid;gap:22px}
.g-4{grid-template-columns:repeat(4,1fr)}
.g-3{grid-template-columns:repeat(3,1fr)}
.g-2{grid-template-columns:repeat(2,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow)}
.card h3{margin-bottom:.4em}
.card p{color:var(--muted);margin-bottom:0}
.icon{width:46px;height:46px;border-radius:12px;background:var(--maroon);color:var(--gold);display:grid;place-items:center;margin-bottom:16px}
.icon svg{width:24px;height:24px}
.link-arrow{display:inline-flex;gap:6px;align-items:center;margin-top:14px;font-weight:700;text-decoration:none}
.link-arrow:hover{text-decoration:underline}

/* ---------- project cards ---------- */
.proj{padding:0;display:flex;flex-direction:column;overflow:hidden;transition:transform .2s ease,box-shadow .2s ease}
.proj:hover{transform:translateY(-3px);box-shadow:0 14px 36px rgba(63,10,18,.14)}
.thumb{aspect-ratio:16/10;background:var(--maroon);overflow:hidden;position:relative}
.thumb img{width:100%;height:100%;object-fit:cover;object-position:top}
.thumb.stat-tile{display:flex;flex-direction:column;justify-content:center;padding:24px;background:linear-gradient(135deg,var(--maroon) 0%,var(--maroon-700) 100%)}
.thumb.stat-tile b{font-family:var(--serif);font-size:2.4rem;color:var(--gold);line-height:1.05}
.thumb.stat-tile span{color:#EBDDC6;font-size:.95rem;margin-top:6px}
.proj .body{padding:20px 22px 22px;display:flex;flex-direction:column;gap:10px;flex:1}
.proj h3{margin:0}
.proj .q{color:var(--muted);font-size:.95rem;margin:0}
.proj .headline{font-weight:700;color:var(--maroon-700);font-size:.95rem;margin:0}
.tags{display:flex;flex-wrap:wrap;gap:6px}
.tag{font-size:.74rem;background:var(--cream);color:var(--maroon-700);padding:3px 10px;border-radius:999px;border:1px solid var(--line);font-weight:600}
.tag.sample{background:#fff;border-style:dashed;color:var(--muted)}
.proj .foot{margin-top:auto;padding-top:6px}
.filters{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:28px}
.chip{border:1px solid var(--line);background:#fff;color:var(--maroon-700);padding:9px 16px;border-radius:999px;font-weight:600;cursor:pointer;font-family:var(--sans);font-size:.92rem}
.chip:hover{background:var(--cream)}
.chip[aria-pressed="true"]{background:var(--maroon);color:#fff;border-color:var(--maroon)}
.proj[hidden]{display:none}
.note{background:var(--cream);border:1px solid var(--line);border-left:4px solid var(--gold);border-radius:10px;padding:14px 18px;color:var(--muted);font-size:.95rem}

/* ---------- steps, lists ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:26px}
.step .n{width:38px;height:38px;border-radius:50%;background:var(--gold);color:var(--maroon);font-weight:800;display:grid;place-items:center;margin-bottom:14px;font-family:var(--serif)}
.step p{color:var(--muted);margin:0}
.ticks{list-style:none;padding:0;margin:0}
.ticks li{position:relative;padding-left:32px;margin-bottom:14px}
.ticks li::before{content:"";position:absolute;left:0;top:5px;width:20px;height:20px;border-radius:50%;background:var(--gold) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%233F0A12' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center/14px no-repeat}
.ticks b{color:var(--maroon)}
.split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.split-contact{grid-template-columns:1fr 1.2fr}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chips span{background:#fff;border:1px solid var(--line);padding:7px 14px;border-radius:999px;font-size:.9rem;font-weight:600;color:var(--maroon-700)}

/* ---------- services page ---------- */
.jump{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
.jump a{border:1px solid var(--line);background:#fff;padding:8px 14px;border-radius:999px;text-decoration:none;font-weight:600;font-size:.9rem;color:var(--maroon-700)}
.jump a:hover{background:var(--maroon);color:#fff}
.svc-group{scroll-margin-top:90px;margin-bottom:56px}
.svc-group>h2{display:flex;align-items:center;gap:12px;border-bottom:2px solid var(--gold);padding-bottom:12px;margin-bottom:8px}
.svc{display:grid;grid-template-columns:1fr 260px;gap:24px;padding:22px 0;border-bottom:1px solid var(--line);align-items:start}
.svc h3{margin-bottom:.3em}
.svc p{margin:0;color:var(--muted)}
.svc .meta{font-size:.9rem}
.svc .meta b{display:block;color:var(--maroon);font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;margin-bottom:2px}
.svc .meta div{margin-bottom:10px}

/* ---------- pricing table ---------- */
.table-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);background:#fff}
table{border-collapse:collapse;width:100%;min-width:640px}
th{background:var(--maroon-700);color:#F3E9D8;text-align:left;padding:14px 16px;font-size:.9rem;letter-spacing:.03em}
td{padding:16px;border-bottom:1px solid var(--line);vertical-align:top}
td small{display:block;color:var(--muted);margin-top:2px}
td.price{white-space:nowrap;font-weight:700;color:var(--maroon)}
td.price small{font-weight:400}
tr.group td{background:var(--cream);color:var(--maroon);font-weight:800;font-size:.8rem;letter-spacing:.1em;text-transform:uppercase;padding:10px 16px}
tr:last-child td{border-bottom:0}

/* ---------- CTA, forms, footer ---------- */
.cta{background:radial-gradient(700px 300px at 10% 0,rgba(201,166,107,.2),transparent 60%),var(--maroon);color:#EDE0CB;padding:64px 0;text-align:center}
.cta h2{color:#fff}
.cta p{max-width:620px;margin:0 auto 24px;color:#E3D4BC}
.cta .btn-row{justify-content:center}
.form{display:grid;gap:16px}
.field label{display:block;font-weight:700;color:var(--maroon);margin-bottom:6px;font-size:.92rem}
.field input,.field select,.field textarea{width:100%;padding:12px 14px;border:1px solid #CDBFA6;border-radius:10px;font:inherit;background:#fff;color:var(--ink)}
.field textarea{min-height:140px;resize:vertical}
.field input:focus,.field select:focus,.field textarea:focus{outline:3px solid rgba(201,166,107,.6);border-color:var(--gold-600)}
.row2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.status{min-height:1.4em;font-size:.95rem;color:var(--maroon-700);font-weight:600}
.contact-list{list-style:none;padding:0;margin:0}
.contact-list li{display:flex;gap:14px;align-items:flex-start;margin-bottom:20px}
.contact-list .icon{margin:0;flex:none}
.contact-list a{font-weight:700;word-break:break-word}
.contact-list small{display:block;color:var(--muted)}
details{border:1px solid var(--line);border-radius:12px;padding:14px 18px;background:#fff;margin-bottom:12px}
summary{cursor:pointer;font-weight:700;color:var(--maroon)}
details p{margin:10px 0 0;color:var(--muted)}
.site-footer{background:var(--maroon-900);color:#D9CBB4;padding:56px 0 24px;font-size:.95rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;margin-bottom:36px}
.site-footer h4{color:var(--gold);font-family:var(--sans);font-size:.8rem;text-transform:uppercase;letter-spacing:.12em;margin-bottom:12px}
.site-footer a{color:#EADDC8;text-decoration:none}
.site-footer a:hover{color:#fff;text-decoration:underline}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:8px}
.foot-logo{height:40px;width:auto;margin-bottom:14px}
.legal{border-top:1px solid rgba(255,255,255,.12);padding-top:20px;display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;color:#B9A98F;font-size:.85rem}
.wa{position:fixed;right:18px;bottom:18px;z-index:60;display:flex;align-items:center;gap:8px;background:var(--gold);color:var(--maroon);padding:12px 18px;border-radius:999px;font-weight:800;text-decoration:none;box-shadow:0 8px 24px rgba(0,0,0,.28);font-size:.95rem}
.wa:hover{background:#d6b67f;color:var(--maroon)}
.wa svg{width:22px;height:22px}
.prose h2{margin-top:1.4em}
.prose p,.prose li{color:#3b302c}

/* ---------- motion ---------- */
.js .reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease,transform .6s ease}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.js .reveal{opacity:1;transform:none;transition:none}.btn,.proj{transition:none}.frame{transform:none}}

/* ---------- responsive ---------- */
@media (max-width:980px){
  .g-4{grid-template-columns:repeat(2,1fr)}
  .g-3{grid-template-columns:repeat(2,1fr)}
  .hero-grid{grid-template-columns:1fr;gap:36px}
  .frame{transform:none;max-width:620px}
  .stats{grid-template-columns:repeat(2,1fr)}
  .stat:nth-child(2){border-right:0}
  .stat:nth-child(-n+2){border-bottom:1px solid rgba(255,255,255,.12)}
  .split,.split-contact{grid-template-columns:1fr;gap:32px}
  .foot-grid{grid-template-columns:1fr 1fr}
  .steps{grid-template-columns:1fr}
}
@media (max-width:880px){
  .nav-toggle{display:inline-flex}
  .nav-links{position:absolute;left:0;right:0;top:68px;background:var(--maroon);flex-direction:column;align-items:stretch;padding:8px 20px 20px;display:none;border-top:1px solid rgba(255,255,255,.1);box-shadow:0 16px 30px rgba(0,0,0,.3)}
  .nav-links.open{display:flex}
  .nav-links a[aria-current="page"]{box-shadow:none;background:rgba(255,255,255,.08)}
  .nav-links .nav-cta a{margin:8px 0 0;text-align:center}
}
@media (max-width:640px){
  .g-4,.g-3,.g-2{grid-template-columns:1fr}
  .row2{grid-template-columns:1fr}
  .section{padding:56px 0}
  .hero{padding-top:52px}
  .svc{grid-template-columns:1fr;gap:12px}
  .foot-grid{grid-template-columns:1fr}
  .wa span{display:none}
  .wa{padding:14px}
  .btn-row .btn{flex:1 1 100%}
}
@media print{.site-header,.wa,.cta,.site-footer{display:none}}